What is it?

Behavioural Mapping, also known sometimes Observational Mapping or just Observation, is the process of observing and analysing how users move through, and interactive with, a specific physical space.

A session of Behavioural Mapping would be conducted by one member of staff, and would usually last around 30 minutes. The staff-member would usually start with a blank map of the area, using coloured pens to chart the paths users take through the space, and note behaviour. You would expect to run multiple sessions in the same location to get a good understanding of how a space is used - at different times of day, and potentially at different times of year depending on the nature of the space and the scope of your project.

This technique is done at a distance, and does not identify or seek feedback from any individuals: as such consent is not usually required.

We used Behavioural Mapping in our first Summer UX project in 2015. The UX Space Project in 2017 is our most extensive use of Behavioural Mapping so far, and the observations made as part of that have informed the completely redesigned Morrell Lounge area.

An example of a Behavioural Map from 2015, focusing on the Morrell Lounge